Salone del Mobile.Milano 2016 preview

The spotlight is on the 55th edition of the Salone del Mobile.Milano: Thursday’s preview

The spotlight was on the 55th edition of the Salone del Mobile.Milano, in the impressive Unicredit Pavilion, with Camila Raznovich, in the presence of more than 400 guests, including journalists, architects and sectoral operators.


The 55th edition of the Salone del Mobile di Milano will feature exhibitions and special events in the city.

Special guests including Deputy Minister Carlo Calenda, Giuliano Pisapia, architects Mendini, Romanelli, Fabio Novembre, Umberto Riva, Migliore and Servetto, to name but a few, essayist and writer Francesco Cataluccio and filmmaker Matteo Garrone, author of the short film on Classic style … gave a preview of the edition yesterday.

Three collateral events dedicated to the concepts of living, classic furnishing and architectural finishings respectively, as well as a short film signed by Matteo Garrone. Over 300,000 operators from more than 160 countries and a visiting public of over 30,000 people on the Saturday and Sunday – from 12th to 17th April at the Milan Fairgrounds, Rho.

This year is completely sold out yet again, with 207,000 m2 of net exhibition space and 2,310 exhibitors (30% of them foreign companies), 650 of them SaloneSatellite designers, reaffirming its position as the leading forum for ideas, creativity, innovation and technology for businesses, operators and visitors, showcasing the latest home living styles through advanced design trends.

President Roberto Snaidero had this to say: “The 55th edition will be a huge international draw, with 70% of the operators coming from over 160 countries and a wide range of top commercial offerings from the very best companies on the Italian and foreign markets, combined with culture and product culture through our collateral events. Internationalisation and innovation are the key drivers of this important edition. In particular, companies taking part in the Salone affirm that 63% of revenue is generated by exports, while 67% of them have made substantial investments in innovating machinery, equipment and software; research and development, especially within the companies themselves, and in the design of new products.”

Deputy Minister of Economic Development Carlo Calenda then expressed his good wishes to the businesses taking part:

“The Salone del Mobile is one of Italy’s most important appointments. A showcase of what the entire home furnishing chain has to offer international markets in terms of product quality and innovation. This is why the Salone was immediately incorporated into the Italian Trade Agency ICE trade fair enhancement plan, and its contributions will continue into the future. The furniture sector is showing signs of recovery, with exports looking likely to rise by around 6% in 2015. There are positive signals from the domestic market too, thanks also in part to the government’s ongoing interest over the last few years. The latest stability law confirmed its commitments, with the renewal of the tax bonus for new furniture and extended benefits for young couples. As well as supporting domestic demand, the ministry and ICE have set up promotional plans to promote our top products abroad, thanks to funds made available under the Extraordinary Plan for Made in Italy.”

Mixing business and culture is the Salone del Mobile.Milano mission. This year, within the ambit of the XXI Triennale International Exhibition, we will be holding the “Rooms. Novel Living Concepts”

“The 55th edition of the Salone del Mobile occurs during a special year for our city. ‘Design after Design’, the International Exhibition of the Triennale di Milano, back after a twenty-year lull, will open just a few days earlier.” said Milan Mayor Giuliano Pisapia. “This means that we are gearing up for an extraordinary Design Spring, with a combination of events in which we believe and which will bring Milan to the forefront of international attention yet again.” “This means that we are gearing up for an extraordinary Design Spring, with a combination of events in which we believe and which will bring Milan to the forefront of international attention yet again.”

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