As from 2015, the Salone dedicated to the workplace has taken on the new designation Workplace3.0/SaloneUfficio, an innovative exhibition area devoted to design and technology in workspace planning.
Workplace3.0 last edition occupied 10,000 square metres of exhibition space and hosted 123 exhibiting companies working on solutions that dovetail with the new ways of working and the new design requisites for “inhabiting” the workspace.
The world of work is changing rapidly, along with the actual concept of work: new methods call for different workspaces. Workplace3.0, devoted to design and technology, is the best-equipped event to respond to this shift and to market demand. It showcases top furnishing solutions for offices, banks and insurance companies, post offices and public spaces; chairs for offices and community spaces, sound components, internal partitions and coverings, office furnishing accessories and audio-video technology.
The Workplace3.0 pavilions hosted Michele De Lucchi’s The Walk, a huge installation devoted to the workplace. The driving concept was that the office of the future needs to shed convention and breed innovation, and is a metaphor for the importance of never staying still, not even in the office. The realisation of this vision made for a layout split into four themed areas – Club, Free Men, Agorà and Laboratory – reflecting the designer’s theories
A JOYFUL SENSE AT WORK – THE CONCEPT
The Workplace 3.0/SaloneUfficio installation mapped out a new approach to designing the workspace. A preview of Workplace 3.0/SaloneUfficio 2017.
Nowadays offices, like cities, are defined as “smart”. It would be reductive, however, to put it all down to technology, smart is a new quality of life, a new humanism, in which man becomes the active protagonist. Guaranteeing spaces for individual working and for sharing is no longer enough, a new relationship based on trust (creative confidence) now needs to be activated, “trust&sharing”. A new cultural revolution is going on, visible yet dispersed in fragments, putting design at the service of humanity, in order to produce joy. An anthropocentric approach to design: antropodesign, meaning a form of thought language, a mental activity, a synthesis of intuition, imagination, invention, innovation, a sensory device.
“A Joyful Sense at Work” stems from a process of research, exchange and cooperation carried out by people from a range of disciplines and aims to delineate and lay down the foundations for a new approach to workplace design, reworking the theory of office and workspace planning.
These days, knowing how to read and listen to needs should be the keystones of design in which overturning the rules and the definition of a few simple variables can define the new workplace as an adaptive organism, less rigid and more capable of redesigning themselves instantly. A sustainable project is therefore one that satisfies the needs, the expectations and the rights of the individual. In this context, the designer becomes a mediator of needs, capable of designing complete and finished spaces, which, equally, are unfinished, adaptive and resilient.
“A Joyful Sense at Work” installation has served as the point of departure for the journey, a trailer that will lead us to SaloneUfficio 2017. The installation has been conceived as a compelling experiment with form and function that identifies us in a new way, different, with man at its centre and emotion first and foremost amongst its functions.
Offices are going through very challenging times. It is not just the products that are undergoing change, but the very way in which work and the workplace are being envisioned. It would be reductive these days to think about smart offices merely in terms of the developing technologies: “smart” is also a new quality of life, an anthropocentric approach to design, a new humanism and a cultural revolution that harnesses design for the needs of humanity in a bid to generate joy.
All this has sparked “A Joyful Sense at Work”, the installation commissioned by Assufficio and created by the architect Cristiana Cutrona, founder of the ReValue practice, and designer of some of the most outstanding examples of smart offices in Italy. Several other figures from the art world were involved in putting the installation together: Filippo Riniolo was responsible for the video installation, and Roberta Maddalena and Tommaso Melideo of Studio Quantica for the site-specific sculptures, with artistic direction from Francesco Cascino.