SaloneSatellite was the first event to focus on young designers, instantly becoming the unrivalled place for interface with manufacturers, talent scouts and the most promising young designers, and since 1998 runs again concurrently with the Salone del Mobile.Milano.
Its creation was essentially a declaration of faith in the creative potential of designers under 35. Many of the prototypes presented in the previous editions have gone into production, and many of the 10,000 designers who have taken part over the years, along with 270 international design schools, are now big names on the design scene.
Started in 2010, the SaloneSatellite Award is a further opportunity to facilitate contact between young designers and businesses.
SaloneSatellite’s challenge has always been to imagine the shape of design to come and to try and imagine how future generations will forge a new, perfect balance between project, function and beauty. This year we were (again) going back to basics, dedicating the theme of the event to the Southern Hemisphere with the multimedia exhibition AFRICA & LATIN AMERICA Rising Design / Design Emergente. Each of the two sections has therefore been entrusted to people familiar with the vastness of their own countries. The renowned Brazilian designers Fernando and Humberto Campana have taken on Latin America. The African side has been entrusted to Moroccan designer Hicham Lahlou, founder of the Africa Design Days.