The launch of the first edition of Salone del Mobile.Milano Shanghai was announced to the Italian press in Milan. It will be held from 19 to 21 November at the Shanghai Exhibition Centre, an extremely prestigious venue that hosts top level cultural and arts events and is one of the city’s points of reference.
The debut of the Salone del Mobile.Milano Shanghai is a fundamental step in the Federlegno Arredo Eventi strategy for developing the Chinese furniture market which, after a period of research and scouting, has resulted in a series of operations and services over the last two years geared to facilitating the entry and consolidation of Italian companies within the sector.
The latest market data confirm the increasing business market opportunities: between January and September 2015 sales rose 19% and prospects are for even greater improvement, with growth predicted to hit 40% by 2019.
The huge input by the government, and Foreign Minister Paolo Gentiloni and Deputy Economic Development Minister Carlo Calenda in particular, ICE – Italian Trade Agency – and the leading Italian institutions present in China, has been fundamental from the outset.
In this new venture, Federlegno Arredo Eventi will also be able to rely on its strategic partnership with BolognaFiere, and with its President Duccio Campagnoli in particular, not least his exhaustive knowledge of the country and its market dynamics.