I Saloni WorldWide Moscow: expectations met, winning quality
Last October edition of the Saloni WorldWide Moscow – the point of reference for the home furnishing sector in Russia and the former Soviet Republics – closed to great acclaim. Building on its success and looking confidently to the future, the 2016 edition will focus on consolidating a crucial market for the sector and on its mission as a promotional vehicle for its companies in emerging international markets.
The Saloni WorldWide Moscow 2015 at Moscow’s Crocus Expo has been a key edition, characterised by an overall positive trend, notwithstanding the uncertain political and economic situation in the country, and by the quality of demand and supply. 37,779 visitors and journalists attended this edition, which drew in a correspondingly high level of visiting sectoral operators not only from Moscow, but also from the regions and the former Soviet Republic countries.
First and foremost, the strong response from the 335 participating companies was proof of their absolute confidence in the event, seeing it as an unmissable opportunity to break into markets increasingly interested in quality classic, modern and design pieces.
For the first time in its history, the event – organised by Federlegno Arredo Eventi in collaboration with ICE – Italian Trade Agency – was attended by members of the Russian government and, in particular, by Alexander Morozov, Deputy Minister of Trade and Industry of the Russian Federation who also took part in the opening press conference.
The meeting between FederlegnoArredo President Roberto Snaidero and Minister of Trade and Industry of the Russian Federation, Denis Valentinovich Manturov was also highly important. They discussed the difficulties facing Italian furnishing sector companies in tackling the Russian market and FederlegnoArredo’s wish to continue to invest in a strategic area.