Salone del Mobile Milano

The Manifesto

The Salone del Mobile explores its values, its deep-rooted connection with Milan and the companies, brands and designers that have made it a world leader. Designing a high quality, innovative and creative future.


The Manifesto has landed in China, much to the interest of the local press. 
Top left, clockwise: Tang Juan, Editor of Netease; Li Sha, Design Channel Supervisor of Netease; Hu Tingting, General Manager of DesiDaily; Li Wenqian, Editor of Netease


The Salone del Mobile Manifesto - recording its values, its strong points and its particular ties with Milan - has been passed across over Germany.
Top left, clockwise: Jan van Rossem, Department director architecture, design, cars of AW Architektur&Wohnen; the Salone Manifesto found wide acclaim in the German media landscape; Heike Edelmann, freelance design critic and journalist and Thomas Edelmann, journalist, design critic and curator in Hanover; Robert Volhard, Founder and member of the board of Stylepak in Frankfurt.


The Salone del Mobile Manifesto - recording its values, its strong points and its particular ties with Milan - has been passed from hand to hand and across the seas to New York.
Top left, clockwise: Cindy Allen, Editor in Chief, Interior Design; Ken Carbone, Founding Partner, Carbone Smolan Agency; James Wagman Architects + Hudson Studio Architects; Wendy Parsons, Director of Communications, Cooper Hewitt Museum; Delegation of Chinese designers sponsored by NYSchool of Interior Design with Pam Durante, Principal, Pam Durante Interior Design and former president of ASID NY; Joseph Cephas, ASID National VP Communications

The 57th edition of the Salone del Mobile promised to be a new starting point. Every new beginning calls for reflection and commitment, to which end the Salone del Mobile.Milano has put together its first ever Manifesto, presented at the Press Conference on February 7. It is not just an affectionate gesture towards the city and all the actors that have contributed to its success, but is first and foremost a declaration of intent, laying the foundations for a new way of thinking, working as a system and designing.

The Salone del Mobile Manifesto opens with the image of Milan at the centre of the process of renewal, and is intended to spearhead a new way of conceiving the trade fair and the city, with a view to consolidating the internationalisation process and the leadership role it has acquired over the years. The invitation to innovate is, in fact, a plea not to rest on our laurels, but to look beyond what has already been achieved and aim for sustainable quality, collaboration, inclusion and sharing, valorising young talent and the cultural heritage. This is how we can really give shape to the sort of design and architecture that is more conscious of the needs of a constantly evolving society that appreciates futuristic design but also needs to feel a variety of small emotions on an everyday basis.

A few innovative “Milanesi” who share an amazing ability to think outside the box have commented on the values and concepts embedded in the Manifesto. Here they explain what drives their creativity and how they blaze trails, communicate, do business, create culture ... and generate excitement. Which the  Salone del Mobile.Milano has always done.