Once upon a time there was the Salone del Mobile, the 1st edition in 1961, in which 328 companies took part.
It hasn’t stopped since then. I believe that of the hundreds upon hundreds of companies that have exhibited since then, Flexform is one of the 15 companies* that have consistently taken part in the Salone.
An unbroken fellowship, a common path.
The solar year runs from January to December, while our corporate calendar year runs from Salone to Salone. There is much more to it than mere contact between Flexform and the Salone del Mobile.Milano: there’s a common growth path that has been gaining pace for the last 55 years.
What draws us to one piece of furnishing rather than another?
In 2001, we showcased the "Groundpiece" sofa and we had no idea that it would become a bestseller. Its innovative features – low, deep seating and arms/backrests containing metal storage units – made it an instant success. Perhaps we understood empirically – not through market research but with our antennae tensed for market signals – that a new domestic concept was in the making: an informal, universal and increasingly multifunctional sofa – ideal for chatting, reading and watching TV, as well as studying, working on the computer, eating, drinking, sleeping.