Salone del Mobile Milano

LivingScapes – Trend research

Contemporary styles of life and living

The home is the most intimate yet also the most social place in which we live our lives. Studying evolving lifestyles and forecasting future ones becomes a source of inspiration for imagining new products capable of satisfying new living needs, both in and outside the home.

LivingScapes is the research conducted by the Salone del Mobile.Milano Trend Lab – the new research lab and intelligence center of the Salone del Mobile – to identify the principal international trends in the world of design, furniture and living.


We live in a fast-paced society, which consequently imposes shifting lifestyles in constant evolution. It is in the home – theater and stage of our everyday experiences – that the most significant socio-economic, technological and cultural changes are revealed, the result of the advanced present in which we live and the future we imagine.

  • I Saloni


  • I Saloni


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    Interior Design

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  • I Saloni

    Trend Research

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The home is the focus of this study of the Salone del Mobile.Milano Trend Lab, which is conducted with a socio-cultural approach and ethnographic research method that allows us to see the world-home as an object-place inhabited by individuals with personal and relational needs that evolve with the changes in society, in our image of the world, in lifestyles and in the socio-economic context.

The home is considered in its dual dimension as HOUSE – the physical and structural space and tools – and as HOME – lived space and the behaviors, inclinations, ideas and choices that organize the space and govern performance, interactions with objects, gestures, rituals and relationships.


The experience of living/inhabiting consists of four main elements: bodies, which is to say people, the primary subjects of living; spaces, the physical places and constructions where living is organized and develops; objects, the furnishings, utensils and ornaments that integrate our living spaces; and the images through which the esthetic character of living is expressed.

Today, the home has assumed a new centrality in contemporary social experience and represents a mirror not only of new esthetic and expressive trends, but the behavior and lifestyle of those who live there. It is a porous container, more open than ever to innovations and contaminations from the ‘outside’, a ‘hyperworld’ that is permeable to the new experiences of consumption, in turn enriched by new uses and meanings. It is an instrument of self-extension that responds to the needs and desires of people who, through their homes as through fashion, express their own social identity.



The objects and furnishings of the home have an existential value, because they are signs, ideas, symbols of identity. The home is the narration of those who live in it. Inhabitants imbue spaces and objects with a meaning that goes beyond architecture and design, because the irreducible subjectivity of living comes into play.

The digital revolution and the emerging paradigm of the sharing economy (Airbnb, social eating, etc.) are redesigning and giving new meaning to private spaces with a view to increasingly pushing the boundaries towards public space, i.e. the home as an important hub of the sociosphere.
New technologies have made homes hyperconnected, transforming them first of all into the new workplaces, as well as adaptive ‘organisms’ existing somewhere between the physical and digital worlds.


It is precisely from the observation of the artifacts and projects contributed by architects, designers and interior designers that the Salone del Mobile Trend Lab analyzes the uses and meanings, both functional and identitary, that people attribute to them in their daily lives, in response to specific needs and desires.