In July 2016 Boon Sheridan, a resident of Holyoke, Massachusetts, became aware of a strange throng of people around his home, a deconsecrated former church. This was no religious pilgrimage, however, and it took Boon only a matter of seconds to realise that “his” home had become a hunting ground for Pokemon, the creatures featured in the famous videogame, which have pervaded the physical world thanks to the smartphone version of the game, Pokemon Go, which has become a global phenomenon, making Augmented Reality into a tool that is accessible to all.
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