Salone del Mobile Milano

Trend research: InsideOut - Shared Experience


It is no accident that habitative spaces are lending themselves spontaneously to hosting offline the physical repercussions of the habitats generated by the digital ecosystem in which people live today. The need to share, that the social media have intercepted, finds its natural habitat in our homes.

Activities formerly only possible in public places (theatres, cinemas, hotels, restaurants etc.) become “deeperrelational and emotional experiences.

The dual remit rests on the new balances achieved by design capable of creating interiors and furnishings with adaptive properties. Thus, the rooms – such as the kitchen – that lend themselves best to socialising and to hybridisation with the “outdoors” are evolving in terms of both function and looks, just as the new customs and attitudes to sharing are redefining the organisation of spaces and user experiences of furnishings and accessories that respond to new attitudes and behaviours.


Mario and Chiara’s house is a private home that opens to the public a few days a year to host dinners and theatrical performances.  

The initial draws of HomeMade54 were a piano and chickpea and clam soup. Mario de Nisi and Chiara Perugini’s project took off in May 2013, when they hosted a Piano City event (part of a music festival featuring piano concerts all over the city, in parks and private homes), providing a dish made by Chiara after the end of the show.


Over the three years since then, Homemade54 has become a food and wine association holding theatrical performances every month preceded by an aperitif and followed by a home-cooked dish inspired by the show.

The whole thing revolves around the hidden kitchen at Viale Abruzzi 54, where friends and strangers are brought together by a common desire to spend a cosy evening discovering something new and original.

Winner of the New Design Britain Award 2014, Share.Food is a ceramic tableware collection that brings together the conviviality of food with the most modern attitude to “sharing”. Bowls, cups and plates with angled bases allow fellow diners to tilt them, thereby enabling others to share their contents.


Designed by the Turkish designer Bilge Nur Saltik, Share.Food not only serves a practical function, but also a symbolic one: it creates a delicate balancing act that makes the rituality of the meal inviting and intimate, and also highlights the role of the table as a font of generosity, pleasure and communication. It gives shape to the behavioural codes of the new contemporary etiquette


Faced with the exponential increase of technology in our lives, the designer Moritz Putzier wondered what essential things would be left in a kitchen if all the gadgets were removed. The answer lies in his “Cooking Table”, a kitchen table made up of two solid oak planks that pull apart to reveal a track on which gas burners can be mounted.


The burners can be moved from one side of the table to the other, as required, and integrated with a round ceramic bowl that works as a heat insulator and has a lid that doubles as a chopping board. A cross between a stool and a bench, the table is provided with unusual geometrical stools.


Cooking Table has won prestigious awards. It is both a piece of furniture, an electrical appliance and a “social space”.

A mezzanine/hammock, a cube with modular adaptable seating and a combined bookcase/staircase are among the original features of the Russian Ruetemple practice’s design for a bedroom for two children, a boy and a girl, harnessing its rhythm, dynamism and openness. The starting point for the design was to create a space for the children to study and play in, lending itself to different recreational uses, all in one single room arranged over two levels. 


On the lower level, a modular cube on wheels made up of three components can be turned into a sofa or a bed. The cube can be closed to create a miniature room inside a room, or opened out to provide seating, leaving the central space clear.

Also on the lower level, fixed furnishings create a workspace with a desk, wardrobe, shelves and steps, all made out of one single material, pale wood, to give an instant sense of continuity and to contrast with the dark wood of the moveable elements. 


On the upper attic level, where the ceiling is lower, the floor has partly been replaced with large hammocks slung across the empty spaces, providing pleasant relaxation and reading areas, lit by the large skylights, and capable of taking the weight of several people at once.

This is a space conceived for various different types of activities, according to the imaginations and urge to socialise of the occupants who can, at any moment and depending on their own moods, create open or private spaces.