Salone del Mobile Milano

Trend research: Customized Home -
Do it Your Way


Designers, brands and businesses recognise the active role people have taken on in regard to the various facets of consumption, equipping them with “tools” that enable them to create their own personal experience with the products, leaving the “final composition” to their flair and creativity.

In their role as “consum-authors”, consumers not only relish putting their own skills to the test, but also seek out furniture and furnishings tailored to their own taste and customised to specific requirements.

Personalisation, of the domestic environment in particular, assumes a deep emotional meaning and becomes a crucial aspect of our identity.  

This has generated furnishing solutions designed along modular lines, which can be assembled in a variety of ways or approached like “blank canvases” on which their owners can make their unique and unmistakable mark.

The attitude to consumption that favours people’s increasing “autonomy” is particularly evident in the rising trend towards home self-production. This is manifest in both the explosion of do-it-yourself (DIY) and in the availability of semi-professional electrical appliances and equipment that allow us to produce just about every sort and kind of goods at home: bread, wine, spirits, vegetables, cosmetics, clothes, objects and so on.


Inspired by the proverbial nature of Italian hospitality, designer Davide Negri has come up with Rodolfo, a modular sofa that allows for different combinations.

Produced for LOVEThESIGN, the e-commerce furnishing site, Rodolfo is made up of three modules: a tubular steel frame, a folding seat/bed and an ottoman/backrest. Sold separately, the three modules allow the user to give free rein to their imagination in personalising the sofa to their heart’s content – mixing and matching the different colours – and setting it inside their apartment, creating pieces that are as functional as they are original. 


The banner statement on their website could hardly be more appropriate: A sofa tailored on you. Rodolfo is designed for maximum flexibility: each module has its own particular remit and can be configured in an infinite number of combinations with the others.

The fabrics and the “support” structure come in a wide range of colours, from the subtlest to the brightest shades, lending themselves to the most disparate styles of interior, and guaranteeing absolute freedom to put together the combination of colours that best suits the context. These factors make Rodolfo a constantly evolving piece and a project that changes along with tastes and requirements. 


A bathroom designed like a tailor-made piece of clothing, responding to flexible and differing client requirements and tastes. This was the concept behind designer Frederik Wallner’s collection of bathroom furniture for Swedish firm Swoon, founded in 2014 by Lars Tobiasson, who set out his vision clearly: We wanted to do something completely new. I've worked a long time with bathrooms and know that many people are a little tired of standard solutions. With Swoon everyone can create a personal style in the bathroom, just like in the rest of the home. We want to transform the bathroom into your favourite room!


The pieces can be combined as desired, and the taps, handles and furniture come in a huge range of colours. Clients can build their own bathroom furniture online in a simple, interactive “digital showroom”.


Proplamp is a lamp – available as a pendant, floor or wall lamp – that looks like a crumpled piece of paper, made out of biodegradable non-woven material. Each lamp is pre-modelled by Margje and Erwin, but the unique properties of the material allow the lamp to be re-shaped over and over again by their new owner, so that anyone can tailor its shape as they wish, rather like having a soft cloud in the sitting room in which one can discern the shape one wants.

Future Kitchen by twenty-four-year-old designer and Electrolux Design Lab 2015 finalist Tobias Tsamisis draws on and interprets the bourgeoning trend towards domestic self-sustainment and gives new meaning to the expression “from farm to table”, by producing fruit and vegetables itself

One part of the kitchen houses an integral aquaponic system where plants and fish coexist and are mutually beneficial: the fish produce the fertiliser that enables the vegetables to grow faster and more healthily. The only technology required is a pump for regulating water circulation between the tank and the plants. 

The other part of the kitchen features a cooking area equipped with a hob and a sink, which can be concealed when not in use. There is enough room underneath for a dishwasher and an oven. The entire surface is a giant touchscreen used to operate the electrical appliances, allowing the younger members of the family to interact with the system, thus learning the basics of healthy cooking and proper nutrition