Italian Design Day

Italian design in 100 cities around the world

The inauguration of the first Italian Design Day

Rome – 2nd March 2017

Italian Design Day - 100 ambassadors in 100 cities around the world

100 locations all over the world and 100 “Ambassadors of Italian Culture” are set to promote Made in Italy design. Dday, on 2nd March 2017, is a joint venture by the Ministry for Foreign Affairs, the Ministry for Economic Development and Cultural Heritage and the Triennale di Milano, in collaboration with prestigious partners the Salone del Mobile.Milano, the Italian Trade Agency ICE, the International Design Association ADI and the broadcaster RAI.

On this particular day – 2nd March – the 100 Ambassadors of Italian Culture (designers, entrepreneurs, journalists, communicators, educators, …) will discuss an outstanding project, in each of the cities around the world. They will also be tasked with bringing back to Italy information about particular strong points of the countries in question, both for sharing and for the identification of potential joint projects for the future.