Salone del Mobile Milano

Primo Orpilla

New York


How can design focus on human beings and inspire creativity and collaboration in the workplace? What will new design trends be in planning workplace 3.0?

Working in design today is very different to how it was when I first started, 25 years ago. Now we have technology and a mindset that foster different expertise and design approaches, we are always on the alert for the latest trends and ready to adapt to the styles of the different generations. We give more consideration to Man, who is now our starting point. Workplace design, in particular is an inspiring sector in which design of various matrices can be brought together - residential, hospitality, workplace – to satisfy all the requirements of people who work and all the opportunities that a design mindset can harness. Workplace 3.0 is changing: hierarchical vertical structures are a thing of the past, now it’s increasingly horizontal arrangements. This trend will peak once the Millennial generation starts moving into management positions. The workspace will become more spacious, open, fluid, hybrid, triggering sharing, inclusion and therefore creativity. We will design spaces in which people can converse, cooperate and work, and eat, and walk and rest because we also need these to fuel our creativity.

So are you talking about the hybridisation of work and personal spaces?

Absolutely. This is what the near future holds. It’s natural to have formal spaces in offices – meeting rooms, separate workstations, hierarchical offices. But think about how conversations change if we replace desks and chairs with comfortable sitting room-type furniture. Dialogue becomes more inclusive, collaborative, fewer misunderstandings crop up. This more “physically” horizontal approach fosters collaboration. We live in an economy based on new and big ideas; we can’t allow them to be cramped by vertical structures.