Noé Duchaufour-Lawrance

Paris

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What’s your concept of luxury today? 

I think people are partly looking for durable luxury, which no longer resides in presentation but in emotion. the materials, the workmanship, the fabrication speak far more to users than brand. the profession, workshop or artisan have become the crux again. luxury that is demanding in terms of quality and especially in terms of its relationship to time. the handmade element is still a requisite but this sort of luxury does not preclude the use of technology as long as it does not detract from quality.
Luxury is also and perhaps is primarily experiential luxury. the need to experience an emotion through an object that one desires and ends up owning after waiting several months for it, an object that makes sense in our lives, that can be passed on once it has taken on the patina of our lives. yet also an experience lodged in our memories, that can only be lived once, like travel, gastronomy, all those moments that make us what we are and create our emotional memory, which is our greatest treasure, our greatest luxury.

Do you think this concept of luxury will become more widespread in the future? 

If people continue to look for answers in industrial processes, then yes, luxury will always look for rarity and sincerity of gesture, material and the senses. what might just be a glimmer today could become the luxury of tomorrow. the sort of luxury guided by our biological clock, our cycles, luxury inspired by the nature of things, which would be ingrained.
If humanity is seeking salvation by conquering space and genetic manipulation, excessive automation and dematerialisation, tomorrow’s luxury will be to be profoundly human.