Salone del Mobile Milano

Salone del Mobile.Milano 2017:
the international roadshow

From Hamburg to Milan via Shanghai and New York: the Salone del Mobile.Milano roadshow visits the leading design capitals 

The annual international roadshow that takes the Salone del Mobile.Milano to the leading design capitals to spread the culture and excellence of design has just drawn to a close. The themes, events and shows planned for the 56th edition, from 4th to 9th April, were presented. 

Hamburg, Paris, London, Shanghai, New York and Milano hosted the various stages of the international Design+Innovation Social Talks tour. The roadshow took the form of think tanks designed to single out new trends, stimulate creativity and innovation, and spark discussion and exchange in the world of design.

The link among culture, art and design was the trait d’union between the venues selected to host the Social Talks. These were the Deichtorhallen in Hamburg, one of Europe’s most important design, photography and contemporary art centres; the state of the art Design Museum in London, currently the largest of its kind in the world; the Secret Gallery in Paris, a small gem of modernity and elegance devoted to photography and modern art; 10 Corso Como in Shanghai, where avant-garde art, design and architecture have come together forever and the stunning headquarters of the Intesa Sanpaolo Bank in New York, which has been committed to promoting the image and valorisation of Italian art and culture for many years; the Metropol in Milan, an historic cinema of the 40s, where Maria Callas recorded Bellini's Norma in 1954, and now hosting the fashion events by Dolce & Gabbana, as well as art and design exhibitions.

High-calibre figures such as Moritz Waldemeyer, Noé Duchaufour Lawrance, Tom Dixon, Calvin Tsao and Primo Orpilla spearheaded different themed events in each of the cities. Moritz Waldemeyer unveiled the latest frontiers and innovations in the field of illumination; Noé Duchaufour Lawrance presented his concept of contemporary luxury as the emotion, quality and simplicity of objects with pure, archetypal shapes; Tom Dixon discussed modern design in terms of communication, experience and entertainment; Calvin Tsao described the contemporary evolutions of design and how design can render personal and professional spaces more joyful; Primo reflected on the evolution in workplace design: spaces that will become more intelligent, flexible and designed around humans with their real needs, their emotions and their experiences.

In addition to the themed talks, there were presentations of the biennial Euroluce/International Lighting Exhibition – devoted to the best the lighting market has to offer, with particular focus on energy saving and environmental sustainability – and Workplace3.0 – an innovative exhibition concept devoted to design and technology in workplace planning. The two concomitant events were announced: the first, curated by Simone Ciarmoli, will be entitled DeLightFuL – Design, Light, Future, Living – and will be accompanied by a short film by multi-award winning director Matteo Garrone; the second, A Joyful Sense at Work, curated by Cristiana Cutrona, will narrate the office of the future through four installations, each representing different cultural diversities. Lastly, space&interiors, an event focusing on architectural finishes, will feature an evocative display curated by Migliore+Servetto Architects.

There was huge media and influencer interest: abroad some 230 journalists took up our invitation, along with fifty or so stakeholders, designers and architects; in Milan 300 journalists attended the event and 50 or so politicians, stakeholders, influencers and architects.